It is no longer just about providing a product or service, it is about something bigger that contributes to building a strong relationship between the audience and identity
Benzene Story:
Benzene identity has all the strong attracting factors which start with the brand name. For example, it is mandatory to use the name by a customer when he wants to fill his car in a station.
Benzene vision is inspired by the Kingdom’s Vision 2030, as it plays role in the development and prosperity of Saudi’s economy. This is done through “Benzene” stations which will be all over the country and can play a vital role in connecting people and business.
It is more than about presenting a service or a product; it is about something bigger that can help in building a solid relationship between the mass and the brand identity.
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